Support in Your Time Zone: Why It Matters for APAC Finance Teams

It’s month-end in Perth. A batch of supplier bills is stuck waiting for approval, an approver can’t see what they should, and payments are due tomorrow. You open a support ticket at 10am.

If your software vendor is based in California, it’s around 7pm the evening before. The team has gone home. You’ll probably get a reply overnight, and if that reply asks a follow-up question, you’re looking at another full day before anything is fixed.